About

MY STory

I’ve been part of the marketing industry for over 30 years on both the client and agency side. I’m an expert in innovation, brand strategy, and consumer insight. My work takes me all over the world and I’ve had the privilege of working with many famous brands. Brands that have helped define our culture.

My marketing career started at Nestle where I spent 8 years in various brand management roles. I was looking after wonderful brands such as Buitoni, Nesquik, and Nescafe. I learnt all about the daily operational challenges that brands are up against.

For 10 years I then worked as a marketing consultant for renowned marketing agency Added Value. I worked with many of the agency’s key international clients across a range of sectors. They included FMCG, pharmacy, telecoms and financial services.

15 years ago I founded my own business, Franco London. I continued to work as a marketing consultant but started to move into the world of training. I became interested in helping the people who ran the brands and I continue to enjoy passing on my expertise and knowledge to others.

My interest in the people behind the business has now extended into coaching. I’ve trained as an accredited Executive Coach. Now I’m helping both individuals and teams achieve their potential.

I continue to work as a ‘Company of One’, from my base in south London. Over the years I’ve built up a wide network of collaborators with whom I love to work. These could be fellow independent consultants, researchers, designers, or agency partners. People I like and trust.

What’s most important to me is to work on big challenges in interesting categories. Where I feel I’m able to make a difference.