I’ve facilitated workshops all over the world and I’m often asked about the differences I encounter. Between say, running a workshop in New York vs Shanghai. Do people behave differently? Do you have to adapt your style? The answer is yes - but not perhaps as much as you might imagine.
People are of course different. But it’s easy to make false assumptions, based on cultural stereotypes. For example, Germans are efficient. Americans are loud. Italians are passionate, etc, etc.
Here’s what I tend to focus on when I’m running workshops outside the UK. This is how I manage cultural differences.
1 The Level of English Comprehension
I’m blessed that English is the language of business. But don’t assume everyone speaks perfect English. Consciously speak slowly. Use clear language. But don't be condescending.
Allow people to speak in their native tongue when they’re working in small groups. Don’t be picky about spelling or grammar when people are capturing thoughts. It’s best if they present back their thoughts in English, so you can understand. But if you’ve got a decent translator with you, let teams present back in their preferred language.
2 The Impact of the Corporate Culture
The values of the company makes a huge impact on the way people behave in workshops. You therefore need to adapt the way you facilitate.
Some companies (eg Shell) are obsessed with safety. They have safety briefings at every meeting. Allow time for this. You need to make sure the room is completely safe. For example, ensure there are no loose cables or other hazards.
Tech companies (eg Meta) are more liberal with how people use technology in workshops. Ideas are often captured directly onto laptops, using software they feel comfortable with. Ideas are projected onto screens. Therefore be flexible with the ‘no-technology in workshops’ rule.
Alcohol companies (eg AB Inbev) are keen to ensure there's social time at the end of the session. This usually involves beer. So make sure you plan time for this at the end of the session. These are my favourite workshops.
3 The culture of the society
Be sensitive to the wider society's culture. It helps build rapport and avoid missteps. When planning, spend time understanding the accepted norms and behaviours of the country you’re working in. How formal or informal should the session be? How should you address people?
In explaining concepts, don’t always make them too Anglo-centric. Use examples that the audience can relate to easily. Do your research, and pick out local or regional brands rather than the usual suspects.
If you speak some of the local language - use it. One of my fellow facilitators is a great linguist. He always learns and uses a few local phrases during the workshop. It shows you care. It helps you connect with the participants.
Cultural sensitivity can even extend to the dress code. ‘Smart casual’ is the default dress code for workshops. This is always difficult to interpret, so take advice on what’s appropriate. For example, in Thailand, I was advised not to wear sandals at a workshop as they could offend.
Summary
Overall, I find there are more similarities than differences when facilitating workshops in different parts of the world. People travel extensively. They work in cross-cultural teams or belong to multi-national organisations. They understand workshop etiquette.
However, differences do exist. When preparing for a session in an unfamiliar country, do your homework. If English isn’t the mother tongue of the participants, make allowances. Be sensitive to the corporate culture and adjust your approach accordingly. Adapt the content you use. Make it more relatable. Be aware of the societal norms of where you’re working and respect them. And if you’re not sure how to behave, get some local advice. Often it’s best to work closely with a local co-facilitator who can act as your guide and ally.
I’ve travelled the world facilitating workshops. It’s been such a privilege and I’ve learnt so much. If you get the chance, make sure you fully embrace the opportunity.