My favourite bit of the Brit Awards is where artists collaborate. Ed Sheeran (love him or hate him) does this a lot, most recently with Bring Me the Horizon to kick off this year’s awards show. It always adds a frisson of excitement.

I love interesting collaborations. When researching content for an upcoming communication training programme, some of the most engaging examples I came across featured two brands coming together to form something new and exciting. Here are two that caught my eye.