Brand Purpose was one of those marketing concepts that was all the rage, but seems to have faded away. Here’s the story of its rise and fall and where it stands today.
9 Brands On a Mission To Change the World
Brand Purpose is a hotly debated topic in the world of marketing. To add to the discussion, I wanted to share my favourite purpose-led brands. The brands that I feel are doing a great job in articulating and delivering a mission to change the world. To help narrow down my choices, I thought I’d focus on relatively new businesses vs brands that are part of multi-nationals.