Recently I saw a fascinating TED talk by David JP Philips called ‘The Magical Science of Storytelling’, where he explains how certain chemicals in your brain are triggered when we hear a great story. He refers to these chemicals - oxytocin, dopamine and endorphins as ‘The Angel’s Cocktail’, the emotions we all crave when we hear a great story. With practice we can all trigger these emotions when writing or delivering presentations. Here’s how.