Advice, tips and inspiration to help you perform at your best
I share a love of football, cycling and music with an old friend of mine from university. We live in different parts of the UK, but keep in touch via WhatsApp and meet up when our paths cross. He’s funny, outgoing and has a lovely family. However, our politics are very different and we hold conflicting world views. I really don’t understand why an otherwise decent guy can hold such opinions. I’m sure he thinks the same of me. Luckily, this doesn’t stop us being friends.
Persuasion is an essential business skill. Whether we’re convincing our team to adopt a new strategy, or selling a new product, we’re always attempting to bring others round to our point of view. So how do we become more persuasive? What tools and techniques can we can draw upon? Luckily, the work of the Ancient Greek philosopher Aristotle is a source of inspiration. His work is as relevant today as it’s ever been.
