strategic thinking

How to Define Your Business Challenge

How to Define Your Business Challenge

One of my favourite Einstein quotes is

If I only had 60 minutes to save the world, I would spend 55 minutes thinking about the problem and 5 mins thinking about solutions’

We rarely do this. Often, we’re guilty of seeing a problem and immediately jumping to solutions.. Hans Rosling in his book ‘Factfulness’ calls this ‘The Urgency Instinct’. It’s our need to act quickly in the face of an imminent danger. As a consequence we often make bad decisions or follow the wrong course of action. In his experience, decisions are rarely ‘now or never’ and rarely ‘either / or’.