Whenever I take a brief to facilitate a workshop I categorise them as either strategic (business or brand planning) or creative (generating ideas). I then shape the sessions accordingly. The strategy sessions tend to be relatively cerebral and formal, whilst the creative sessions are much more lively and playful. However, I’ve come to realise that this is a false distinction. The best workshops are where the two styles merge. When creative sessions become more strategic and vice versa. Here’s how you inject creativity into strategy workshops.