Back to School

Back to School

So, it’s the 1st of September and the Summer has officially ended. The sun is getting weaker, there’s a chill in the air and the days are shortening. To me, it feels like a new beginning. Much more so than the 1st of January. It feels like the start of a new school year. So, my suggestion is to take the time to start afresh as if you’re heading back to school. Here’s what works for me.

How Do You Kick Off a Creative Workshop?

How Do You Kick Off a Creative Workshop?

Creative workshops are not like normal business meetings. Where you sit, listen, nod your head and leave. Attendees have to work hard. They’ve got to join in. They’ve got to come up with ideas.

As a facilitator, your challenge is to extract the maximum creativity from the people who attend. It’s important to get people in the right zone, right from the beginning.

Here are some suggestions:

How to Develop Your Unique Facilitation Style

How to Develop Your Unique Facilitation Style

I’m in the middle of running an online training programme with facilitators looking to sharpen their approaches to facilitating innovation workshops. Whilst there are common skills we can all learn, it’s important to facilitate your way. To create a style you feel comfortable with. Where you also get the best out of the workshop participants.

How to Stitch Together An Evocative Brand Positioning

How to Stitch Together An Evocative Brand Positioning

There are many different brand positioning models in the world of marketing. In the early days of my old agency Added Value, we created a tool called the ‘Bullseye’. I also remember developing a tool with Unilever which became the famous ‘Brand Key’.

Every brand owner and agency has their own version, which they claim to be unique or proprietary. Of course, it isn’t. In marketing, nothing is. The shape of the boxes might change as do the names, but essentially, it’s the same kind of thing. A positioning model.

Seven Ways to Sharpen Your Research Skills

Seven Ways to Sharpen Your Research Skills

All the marketing projects I work on begin with a research phase. Where I seek a deep understanding of the market I’m working on. It can be quite daunting if it’s a category I know little about.

Here’s what I’ve learnt on how to improve your desk research skills.

How 'Walking the Dogs' Helped Jo Malone Conquer New York

How 'Walking the Dogs' Helped Jo Malone Conquer New York

I’m a regular listener to the Guy Raz podcast ‘How I Built This’. I listen whilst out walking the streets of Tooting and across the muddy Common with my faithful dog, Stan.

It’s full of uplifting stories of how entrepreneurs created successful businesses.

One episode that I loved was about Jo Malone. How she worked tirelessly from an early age to create her iconic global brand, initially from her house in Bexleyheath, south east London. It’s a story of success against the odds. Click the link below to listen to it.