Innovation is the engine of growth in this fast-changing, unpredictable world. But it’s hard. All studies show that new product launches have a high failure rate, often as high as 95%. So, how do you tip the odds in your favour? How can you create a climate where new ideas will thrive?
Idea generation sessions are the workshops I enjoy the most. I love the buzz, the energy and it’s so satisfying to go through the journey of inventing something new. If you were to simply walk into an idea generation session, it may appear chaotic with post-its, magazines, random products and objects strewn all over the place. However, the best sessions are really well organised. Of course they need to be planned properly, but once this is done, this is how you structure them.