Idea generation sessions are the workshops I enjoy the most. I love the buzz, the energy and it’s so satisfying to go through the journey of inventing something new. If you were to simply walk into an idea generation session, it may appear chaotic with post-its, magazines, random products and objects strewn all over the place. However, the best sessions are really well organised. Of course they need to be planned properly, but once this is done, this is how you structure them.
The most successful workshops I’ve been involved in are a result of great planning.. The more time and effort you put into this, the better the session will be. Detailed planning allows you to really understand the brief, design a fabulous process and create a truly bespoke event. By the time the workshop day comes around you’ll be full of confidence and able to adapt, improvise and have fun.
I recently read Daniel H Pink’s book ‘To Sell is Human’. It was written in 2013, but I’ve only just discovered it. One of the many things I really enjoyed about the book is the section on how to pitch ideas. It’s something we all have to do, no matter what our role, so it’s important that we master how to do it well.
I’ve a huge admiration for the creatives of the world, those people who produce work of amazing originality. However, they’re not born creative, they become creative. And like most things in life you develop and grow through the habits you adopt. Here’s a few suggestions of their habits that you could consider adopting.