We Need More Brand Collaborations

We Need More Brand Collaborations

My favourite bit of the Brit Awards is where artists collaborate. Ed Sheeran (love him or hate him) does this a lot, most recently with Bring Me the Horizon to kick off this year’s awards show. It always adds a frisson of excitement.

I love interesting collaborations. When researching content for an upcoming communication training programme, some of the most engaging examples I came across featured two brands coming together to form something new and exciting. Here are two that caught my eye.

Back to School

Back to School

So, it’s the 1st of September and the Summer has officially ended. The sun is getting weaker, there’s a chill in the air and the days are shortening. To me, it feels like a new beginning. Much more so than the 1st of January. It feels like the start of a new school year. So, my suggestion is to take the time to start afresh as if you’re heading back to school. Here’s what works for me.

How Do You Kick Off a Creative Workshop?

How Do You Kick Off a Creative Workshop?

Creative workshops are not like normal business meetings. Where you sit, listen, nod your head and leave. Attendees have to work hard. They’ve got to join in. They’ve got to come up with ideas.

As a facilitator, your challenge is to extract the maximum creativity from the people who attend. It’s important to get people in the right zone, right from the beginning.

Here are some suggestions:

How to Develop Your Unique Facilitation Style

How to Develop Your Unique Facilitation Style

I’m in the middle of running an online training programme with facilitators looking to sharpen their approaches to facilitating innovation workshops. Whilst there are common skills we can all learn, it’s important to facilitate your way. To create a style you feel comfortable with. Where you also get the best out of the workshop participants.

How to Stitch Together An Evocative Brand Positioning

How to Stitch Together An Evocative Brand Positioning

There are many different brand positioning models in the world of marketing. In the early days of my old agency Added Value, we created a tool called the ‘Bullseye’. I also remember developing a tool with Unilever which became the famous ‘Brand Key’.

Every brand owner and agency has their own version, which they claim to be unique or proprietary. Of course, it isn’t. In marketing, nothing is. The shape of the boxes might change as do the names, but essentially, it’s the same kind of thing. A positioning model.