McDonalds story

McDonald's: The Blueprint for Franchise Entrepreneurship

McDonald's: The Blueprint for Franchise Entrepreneurship

In 1954, Ray Kroc visited the McDonald brothers in San Bernardino to see why they were making so many milkshakes. The 52-year-old milkshake mixer salesman had spent decades in various sales jobs, never quite finding his breakthrough. What he witnessed that day would change his life and revolutionise the restaurant industry. A streamlined hamburger stand serving customers with unprecedented speed and efficiency.